Unilend
Concept & Objectives
Unilend is a decentralized multichain platform for lending and borrowing assets within the DeFi ecosystem. The project required a complete visual identity to ensure consistency across all platforms and communications.
My Role
I developed the logo and brand mark, created a logo guideline, a full brand identity system, and a brand usage manual. I also designed a UI kit, a visual style for social media posts, and animated assets to support brand communication.
Client:
Units
Industry:
Web3, DeFi, Fintech
Other logo concepts
5 logo concepts were developed for the project. Each one is built around the same core idea of integrating the letter U but expressed through different stylistic approaches.
Brand guidelines
This section shows several selected pages from the full 25 page presentation.
Social media posts
Created the visual style, key graphic elements and animations for the brand’s social media presence. Developed more than 50 posts covering DeFi educational content, partnership announcements with other tokens, feature highlights and promo materials.
