Infinos
Concept & Objectives
The task was to create a visual concept for Infinos across social media, marketing materials, and product packaging.
My Role
Designed Instagram visuals, post covers, ad layouts, and product packaging to build a consistent and recognizable brand.
Additionally, prepared a detailed photo-shoot guidelines document that included locations, clothing styles, poses, and reference compositions. This ensured that the main characters of the website were photographed in a professional, trustworthy, and stylistically unified way.
Client:
Infinos GmbH (Germany)
Industry:
Health Tech, Weight Loss Programs
Branding
Here are several key screens from the brand book that demonstrate the visual system and the styling developed for the Instagram account.
Advertising and Photoshoot
A wide range of advertising concepts was developed for different needs and seasonal campaigns. This section presents the full set of materials produced by the team and my three selected favorites that delivered the best reach and client acquisition results.
I also prepared a detailed photoshoot document with guidelines for clothing, locations, compositions, and visual references to help the team create a consistent visual style for both the website and the advertising materials.
