HighStrike
Concept & Objectives
A fintech company that educates traders and provides access to trading strategies. The goal was to refresh the website and improve brand positioning.
My Role
Updated the visual direction with more modern digital tones, redesigned the website while improving structure and UX logic, and built a new layout based on the company’s framework. After a successful relaunch, I created additional promo landing pages, subscription pages for daily newsletters, private access pages, and designed documents and visuals for student results.
Client:
HighStrike LLC (Boston, USA)
Industry:
Trading Education, Finance
Trading Room, School and Alpha
Three core pages that shape the user journey: a live trading community with real-time insights, a structured educational program for skill development, and an exclusive Alpha tier for advanced traders. Each page delivers tailored content, lessons, strategies and gated materials designed for different experience levels.
Branding
I refreshed the brand identity by replacing the original grass-green tone with a more modern digital palette that aligns better with the trading domain. I introduced new graphic elements and developed a cohesive visual style for the entire website.
In addition, I designed branded assets for trader materials, created promo and informational landing pages, and prepared visual styles for social media platforms (Facebook, YouTube, Instagram) as well as educational documents.
Bull Whisper
I created the landing page for Bull Whisper, a free daily newsletter that delivers market insights, trade ideas, and expert analysis every morning. The page highlights the value of the subscription, showcases what traders receive each day, and introduces the experts behind the content.
