EarthQuake
Concept & Objectives
Investment platform that helps you grow your wealth while making a positive impact on the planet through responsible investing and community engagement.
My Role
I developed the UX concept and structure for desktop and mobile, created user personas, and defined design hypotheses. I proposed community and gamification features to align the product with its impact-driven mission.
Client:
EarthQuake Inc. (Boston, USA)
Industry:
Fintech
Hypothesis and User Analysis
Analyzed the existing layout, defined user personas, and formulated hypotheses to reveal user motivations and refine the platform structure before starting the first wireframes.
Final Concept, Color and Font Options
Explored multiple color palettes and typefaces to define the right visual tone for the product. The final concept balances clarity, trust, and a sense of positive impact through a clean UI and soft, eco-inspired colors.
Components and Interactions
Created a UI Kit with core elements and showed key interactions to demonstrate usability and logic of the interface.
Other pages
Shown here are the Withdrawals page, authorization pop-ups, and user profile screens.
