About

About

About

About

About

About

About

yours truly

yours truly

yours truly

yours truly

yours truly

yours truly

yours truly

Digital Designer

Digital Designer

Digital Designer

Digital Designer

Digital Designer

Digital Designer

Digital Designer

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/About

ARST/DN®

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/About

ARST/DN®

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/About

ARST/DN®

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ARST/DN®

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ARST/DN®

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ARST/DN®

Who I am

Im Leonid, a digital designer with 11 years of experience, applying my skills across products and experiences.

My background spans freelance, studios, and in-house product roles in various fields, giving me the advantage of approaching each project with unique angles and ideas.

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/Services

ARST/DN®

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/Services

ARST/DN®

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ARST/DN®

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ARST/DN®

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ARST/DN®

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ARST/DN®

Branding

Branding

Distinct brand identities shaped through strategy, storytelling, and cohesive visual language.

Distinct brand identities shaped through strategy,
storytelling, and cohesive visual language.

Distinct brand identities shaped through strategy,
storytelling, and cohesive visual language.

Distinct brand identities shaped through strategy,
storytelling, and cohesive visual language.

Distinct brand identities shaped through strategy,
storytelling, and cohesive visual language.

Motion

Motion

Dynamic visuals and transitions that enhance storytelling, rhythm, and brand perception.

Dynamic visuals and transitions that enhance
storytelling, rhythm, and brand perception.

Dynamic visuals and transitions that enhance
storytelling, rhythm, and brand perception.

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/Stack

ARST/DN®

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/Stack

ARST/DN®

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ARST/DN®

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ARST/DN®

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ARST/DN®

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ARST/DN®

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ARST/DN®

Daily Tools

Daily Tools

Built for design, collaboration and solving challenges.

Figma

Figma

Figma

Figma

Figma

Figma

Figma

After Effects

After Effects

After Effects

After Effects

After Effects

After Effects

After Effects

Photoshop

Photoshop

Photoshop

Photoshop

Photoshop

Photoshop

Photoshop

Illustrator

Illustrator

Illustrator

Illustrator

Illustrator

Illustrator

Illustrator

Framer

Framer

Framer

Framer

Framer

Framer

Framer

ChatGPT

ChatGPT

ChatGPT

ChatGPT

ChatGPT

ChatGPT

ChatGPT

CapCut

CapCut

CapCut

CapCut

CapCut

CapCut

CapCut

Klin AI

Klin AI

Klin AI

Klin AI

Klin AI

Klin AI

Klin AI

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/Timeline

ARST/DN®

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/Timeline

ARST/DN®

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/Timeline

ARST/DN®

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/Timeline

ARST/DN®

/Timeline

ARST/DN®

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/Timeline

ARST/DN®

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ARST/DN®

Top Rated Plus Freelancer

2023 – Present

Upwork · Self-employed

I specialize in interface and interaction design with a focus on clarity and simplicity to solve real business problems. I’ve worked across industries like Crypto, Real Estate, Hospitality, Healthcare, Education, Marketplaces, and Social Platforms. I create user interfaces, mobile apps, dashboards, landing pages, brand presentations, social media visuals, branding, logos, and 2D animation. My approach centers on usability, storytelling, and visual precision. Over the past years, I’ve held roles such as Art Director and Multidisciplinary Designer, leading visual and interface design for startups and digital products.

Top Rated Plus Freelancer

2023 – Present

Upwork · Self-employed

I specialize in interface and interaction design with a focus on clarity and simplicity to solve real business problems. I’ve worked across industries like Crypto, Real Estate, Hospitality, Healthcare, Education, Marketplaces, and Social Platforms. I create user interfaces, mobile apps, dashboards, landing pages, brand presentations, social media visuals, branding, logos, and 2D animation. My approach centers on usability, storytelling, and visual precision. Over the past years, I’ve held roles such as Art Director and Multidisciplinary Designer, leading visual and interface design for startups and digital products.

Top Rated Plus Freelancer

2023 – Present

Upwork · Self-employed

I specialize in interface and interaction design with a focus on clarity and simplicity to solve real business problems. I’ve worked across industries like Crypto, Real Estate, Hospitality, Healthcare, Education, Marketplaces, and Social Platforms. I create user interfaces, mobile apps, dashboards, landing pages, brand presentations, social media visuals, branding, logos, and 2D animation. My approach centers on usability, storytelling, and visual precision. Over the past years, I’ve held roles such as Art Director and Multidisciplinary Designer, leading visual and interface design for startups and digital products.

Top Rated Plus Freelancer

2023 – Present

Upwork · Self-employed

I specialize in interface and interaction design with a focus on clarity and simplicity to solve real business problems. I’ve worked across industries like Crypto, Real Estate, Hospitality, Healthcare, Education, Marketplaces, and Social Platforms. I create user interfaces, mobile apps, dashboards, landing pages, brand presentations, social media visuals, branding, logos, and 2D animation. My approach centers on usability, storytelling, and visual precision. Over the past years, I’ve held roles such as Art Director and Multidisciplinary Designer, leading visual and interface design for startups and digital products.

Top Rated Plus Freelancer

2023 – Present

Upwork · Self-employed

I specialize in interface and interaction design with a focus on clarity and simplicity to solve real business problems. I’ve worked across industries like Crypto, Real Estate, Hospitality, Healthcare, Education, Marketplaces, and Social Platforms. I create user interfaces, mobile apps, dashboards, landing pages, brand presentations, social media visuals, branding, logos, and 2D animation. My approach centers on usability, storytelling, and visual precision. Over the past years, I’ve held roles such as Art Director and Multidisciplinary Designer, leading visual and interface design for startups and digital products.

Top Rated Plus Freelancer

2023 – Present

Upwork · Self-employed

I specialize in interface and interaction design with a focus on clarity and simplicity to solve real business problems. I’ve worked across industries like Crypto, Real Estate, Hospitality, Healthcare, Education, Marketplaces, and Social Platforms. I create user interfaces, mobile apps, dashboards, landing pages, brand presentations, social media visuals, branding, logos, and 2D animation. My approach centers on usability, storytelling, and visual precision. Over the past years, I’ve held roles such as Art Director and Multidisciplinary Designer, leading visual and interface design for startups and digital products.

Top Rated Plus Freelancer

2023 – Present

Upwork · Self-employed

I specialize in interface and interaction design with a focus on clarity and simplicity to solve real business problems. I’ve worked across industries like Crypto, Real Estate, Hospitality, Healthcare, Education, Marketplaces, and Social Platforms. I create user interfaces, mobile apps, dashboards, landing pages, brand presentations, social media visuals, branding, logos, and 2D animation. My approach centers on usability, storytelling, and visual precision. Over the past years, I’ve held roles such as Art Director and Multidisciplinary Designer, leading visual and interface design for startups and digital products.

Multidisciplinary Designer

2024 – 2025

SCRUMP LLC · Part-time

I designed the full Unilend brand and product interface, including the logotype, brand guidelines, and UI/UX design. Currently, I create animated visuals and social media posts for Unilend, Axolot, and KoalaSwap.

Multidisciplinary Designer

2024 – 2025

SCRUMP LLC · Part-time

I designed the full Unilend brand and product interface, including the logotype, brand guidelines, and UI/UX design. Currently, I create animated visuals and social media posts for Unilend, Axolot, and KoalaSwap.

Multidisciplinary Designer

2024 – 2025

SCRUMP LLC · Part-time

I designed the full Unilend brand and product interface, including the logotype, brand guidelines, and UI/UX design. Currently, I create animated visuals and social media posts for Unilend, Axolot, and KoalaSwap.

Multidisciplinary Designer

2024 – 2025

SCRUMP LLC · Part-time

I designed the full Unilend brand and product interface, including the logotype, brand guidelines, and UI/UX design. Currently, I create animated visuals and social media posts for Unilend, Axolot, and KoalaSwap.

Multidisciplinary Designer

2024 – 2025

SCRUMP LLC · Part-time

I designed the full Unilend brand and product interface, including the logotype, brand guidelines, and UI/UX design. Currently, I create animated visuals and social media posts for Unilend, Axolot, and KoalaSwap.

Multidisciplinary Designer

2024 – 2025

SCRUMP LLC · Part-time

I designed the full Unilend brand and product interface, including the logotype, brand guidelines, and UI/UX design. Currently, I create animated visuals and social media posts for Unilend, Axolot, and KoalaSwap.

Multidisciplinary Designer

2024 – 2025

SCRUMP LLC · Part-time

I designed the full Unilend brand and product interface, including the logotype, brand guidelines, and UI/UX design. Currently, I create animated visuals and social media posts for Unilend, Axolot, and KoalaSwap.

Freelance Art Director

2023 – Present

Bardach Studio · Freelance

At Studio Bardach I work as an Art Director. I lead complex projects for clients in healthcare, industry and other fields. My focus is on clear interfaces, functional structure and strong visual communication. I lead the design team from concept to delivery, overseeing user flows, UI design, branding, motion and product presentations to ensure high-quality results. We also provide ongoing support after project delivery. This includes creating advertising creatives and other materials that help our clients attract more customers. Our team is international and fully remote. We stay close to the client, keep communication simple and focus on results that are both beautiful and effective.

Freelance Art Director

2023 – Present

Bardach Studio · Freelance

At Studio Bardach I work as an Art Director. I lead complex projects for clients in healthcare, industry and other fields. My focus is on clear interfaces, functional structure and strong visual communication. I lead the design team from concept to delivery, overseeing user flows, UI design, branding, motion and product presentations to ensure high-quality results. We also provide ongoing support after project delivery. This includes creating advertising creatives and other materials that help our clients attract more customers. Our team is international and fully remote. We stay close to the client, keep communication simple and focus on results that are both beautiful and effective.

Freelance Art Director

2023 – Present

Bardach Studio · Freelance

At Studio Bardach I work as an Art Director. I lead complex projects for clients in healthcare, industry and other fields. My focus is on clear interfaces, functional structure and strong visual communication. I lead the design team from concept to delivery, overseeing user flows, UI design, branding, motion and product presentations to ensure high-quality results. We also provide ongoing support after project delivery. This includes creating advertising creatives and other materials that help our clients attract more customers. Our team is international and fully remote. We stay close to the client, keep communication simple and focus on results that are both beautiful and effective.

Freelance Art Director

2023 – Present

Bardach Studio · Freelance

At Studio Bardach I work as an Art Director. I lead complex projects for clients in healthcare, industry and other fields. My focus is on clear interfaces, functional structure and strong visual communication. I lead the design team from concept to delivery, overseeing user flows, UI design, branding, motion and product presentations to ensure high-quality results. We also provide ongoing support after project delivery. This includes creating advertising creatives and other materials that help our clients attract more customers. Our team is international and fully remote. We stay close to the client, keep communication simple and focus on results that are both beautiful and effective.

Freelance Art Director

2023 – Present

Bardach Studio · Freelance

At Studio Bardach I work as an Art Director. I lead complex projects for clients in healthcare, industry and other fields. My focus is on clear interfaces, functional structure and strong visual communication. I lead the design team from concept to delivery, overseeing user flows, UI design, branding, motion and product presentations to ensure high-quality results. We also provide ongoing support after project delivery. This includes creating advertising creatives and other materials that help our clients attract more customers. Our team is international and fully remote. We stay close to the client, keep communication simple and focus on results that are both beautiful and effective.

Freelance Art Director

2023 – Present

Bardach Studio · Freelance

At Studio Bardach I work as an Art Director. I lead complex projects for clients in healthcare, industry and other fields. My focus is on clear interfaces, functional structure and strong visual communication. I lead the design team from concept to delivery, overseeing user flows, UI design, branding, motion and product presentations to ensure high-quality results. We also provide ongoing support after project delivery. This includes creating advertising creatives and other materials that help our clients attract more customers. Our team is international and fully remote. We stay close to the client, keep communication simple and focus on results that are both beautiful and effective.

Freelance Art Director

2023 – Present

Bardach Studio · Freelance

At Studio Bardach I work as an Art Director. I lead complex projects for clients in healthcare, industry and other fields. My focus is on clear interfaces, functional structure and strong visual communication. I lead the design team from concept to delivery, overseeing user flows, UI design, branding, motion and product presentations to ensure high-quality results. We also provide ongoing support after project delivery. This includes creating advertising creatives and other materials that help our clients attract more customers. Our team is international and fully remote. We stay close to the client, keep communication simple and focus on results that are both beautiful and effective.

Art Director

2022 – 2023

Definme · Contract

Took part and developed the visual concept of EtherLuxe for the Hackathon, where Definme was awarded for the Most Creative Use of Aragon OSx at the DAO Global Hackathon 2023 closing ceremony. Developed a visual interface of the Scaley-Valley project (a game-focused multi-chain marketplace) for ETHGlobal online hackathon, where we reached the final. In July 2023, we became a part of the Aragon's DAO expert family. Since December 2022, Definme has been a part of the Crypto Oasis community, the leading ecosystem focused on blockchain technology. My team and I developed the Definme branding, website and social media styling. Several projects under the NDA for the development of NFT platforms, systems and dapps were created both independently and in collaboration with other companies.

Art Director

2022 – 2023

Definme · Contract

Took part and developed the visual concept of EtherLuxe for the Hackathon, where Definme was awarded for the Most Creative Use of Aragon OSx at the DAO Global Hackathon 2023 closing ceremony. Developed a visual interface of the Scaley-Valley project (a game-focused multi-chain marketplace) for ETHGlobal online hackathon, where we reached the final. In July 2023, we became a part of the Aragon's DAO expert family. Since December 2022, Definme has been a part of the Crypto Oasis community, the leading ecosystem focused on blockchain technology. My team and I developed the Definme branding, website and social media styling. Several projects under the NDA for the development of NFT platforms, systems and dapps were created both independently and in collaboration with other companies.

Art Director

2022 – 2023

Definme · Contract

Took part and developed the visual concept of EtherLuxe for the Hackathon, where Definme was awarded for the Most Creative Use of Aragon OSx at the DAO Global Hackathon 2023 closing ceremony. Developed a visual interface of the Scaley-Valley project (a game-focused multi-chain marketplace) for ETHGlobal online hackathon, where we reached the final. In July 2023, we became a part of the Aragon's DAO expert family. Since December 2022, Definme has been a part of the Crypto Oasis community, the leading ecosystem focused on blockchain technology. My team and I developed the Definme branding, website and social media styling. Several projects under the NDA for the development of NFT platforms, systems and dapps were created both independently and in collaboration with other companies.

Art Director

2022 – 2023

Definme · Contract

Took part and developed the visual concept of EtherLuxe for the Hackathon, where Definme was awarded for the Most Creative Use of Aragon OSx at the DAO Global Hackathon 2023 closing ceremony. Developed a visual interface of the Scaley-Valley project (a game-focused multi-chain marketplace) for ETHGlobal online hackathon, where we reached the final. In July 2023, we became a part of the Aragon's DAO expert family. Since December 2022, Definme has been a part of the Crypto Oasis community, the leading ecosystem focused on blockchain technology. My team and I developed the Definme branding, website and social media styling. Several projects under the NDA for the development of NFT platforms, systems and dapps were created both independently and in collaboration with other companies.

Art Director

2022 – 2023

Definme · Contract

Took part and developed the visual concept of EtherLuxe for the Hackathon, where Definme was awarded for the Most Creative Use of Aragon OSx at the DAO Global Hackathon 2023 closing ceremony. Developed a visual interface of the Scaley-Valley project (a game-focused multi-chain marketplace) for ETHGlobal online hackathon, where we reached the final. In July 2023, we became a part of the Aragon's DAO expert family. Since December 2022, Definme has been a part of the Crypto Oasis community, the leading ecosystem focused on blockchain technology. My team and I developed the Definme branding, website and social media styling. Several projects under the NDA for the development of NFT platforms, systems and dapps were created both independently and in collaboration with other companies.

Art Director

2022 – 2023

Definme · Contract

Took part and developed the visual concept of EtherLuxe for the Hackathon, where Definme was awarded for the Most Creative Use of Aragon OSx at the DAO Global Hackathon 2023 closing ceremony. Developed a visual interface of the Scaley-Valley project (a game-focused multi-chain marketplace) for ETHGlobal online hackathon, where we reached the final. In July 2023, we became a part of the Aragon's DAO expert family. Since December 2022, Definme has been a part of the Crypto Oasis community, the leading ecosystem focused on blockchain technology. My team and I developed the Definme branding, website and social media styling. Several projects under the NDA for the development of NFT platforms, systems and dapps were created both independently and in collaboration with other companies.

Art Director

2022 – 2023

Definme · Contract

Took part and developed the visual concept of EtherLuxe for the Hackathon, where Definme was awarded for the Most Creative Use of Aragon OSx at the DAO Global Hackathon 2023 closing ceremony. Developed a visual interface of the Scaley-Valley project (a game-focused multi-chain marketplace) for ETHGlobal online hackathon, where we reached the final. In July 2023, we became a part of the Aragon's DAO expert family. Since December 2022, Definme has been a part of the Crypto Oasis community, the leading ecosystem focused on blockchain technology. My team and I developed the Definme branding, website and social media styling. Several projects under the NDA for the development of NFT platforms, systems and dapps were created both independently and in collaboration with other companies.

Art Director

2018 – 2023

OnGrid LLC · Part-time

Led and mentored a team of 5 designers of different directions. Designed a crypto fundraising web app for a number of clients. Developed website UI/UX and corporate identity for Ongrid. Our project "Transacta" (a Unified Cross-ZK NFT bridge and relayer metadata) got Polybase Pool prize at the Scaling Ethereum Hackathon 2023.

Art Director

2018 – 2023

OnGrid LLC · Part-time

Led and mentored a team of 5 designers of different directions. Designed a crypto fundraising web app for a number of clients. Developed website UI/UX and corporate identity for Ongrid. Our project "Transacta" (a Unified Cross-ZK NFT bridge and relayer metadata) got Polybase Pool prize at the Scaling Ethereum Hackathon 2023.

Art Director

2018 – 2023

OnGrid LLC · Part-time

Led and mentored a team of 5 designers of different directions. Designed a crypto fundraising web app for a number of clients. Developed website UI/UX and corporate identity for Ongrid. Our project "Transacta" (a Unified Cross-ZK NFT bridge and relayer metadata) got Polybase Pool prize at the Scaling Ethereum Hackathon 2023.

Art Director

2018 – 2023

OnGrid LLC · Part-time

Led and mentored a team of 5 designers of different directions. Designed a crypto fundraising web app for a number of clients. Developed website UI/UX and corporate identity for Ongrid. Our project "Transacta" (a Unified Cross-ZK NFT bridge and relayer metadata) got Polybase Pool prize at the Scaling Ethereum Hackathon 2023.

Art Director

2018 – 2023

OnGrid LLC · Part-time

Led and mentored a team of 5 designers of different directions. Designed a crypto fundraising web app for a number of clients. Developed website UI/UX and corporate identity for Ongrid. Our project "Transacta" (a Unified Cross-ZK NFT bridge and relayer metadata) got Polybase Pool prize at the Scaling Ethereum Hackathon 2023.

Art Director

2018 – 2023

OnGrid LLC · Part-time

Led and mentored a team of 5 designers of different directions. Designed a crypto fundraising web app for a number of clients. Developed website UI/UX and corporate identity for Ongrid. Our project "Transacta" (a Unified Cross-ZK NFT bridge and relayer metadata) got Polybase Pool prize at the Scaling Ethereum Hackathon 2023.

Art Director

2018 – 2023

OnGrid LLC · Part-time

Led and mentored a team of 5 designers of different directions. Designed a crypto fundraising web app for a number of clients. Developed website UI/UX and corporate identity for Ongrid. Our project "Transacta" (a Unified Cross-ZK NFT bridge and relayer metadata) got Polybase Pool prize at the Scaling Ethereum Hackathon 2023.

Senior Product Designer

2020 – 2021

DigiNeat · Part-time

I worked on the logic and design of a mobile game, a multiservice telecom platform, a radio station interface, and a brokerage site. I also created website design concepts and prepared presentations for clients and internal use.

Senior Product Designer

2020 – 2021

DigiNeat · Part-time

I worked on the logic and design of a mobile game, a multiservice telecom platform, a radio station interface, and a brokerage site. I also created website design concepts and prepared presentations for clients and internal use.

Senior Product Designer

2020 – 2021

DigiNeat · Part-time

I worked on the logic and design of a mobile game, a multiservice telecom platform, a radio station interface, and a brokerage site. I also created website design concepts and prepared presentations for clients and internal use.

Senior Product Designer

2020 – 2021

DigiNeat · Part-time

I worked on the logic and design of a mobile game, a multiservice telecom platform, a radio station interface, and a brokerage site. I also created website design concepts and prepared presentations for clients and internal use.

Senior Product Designer

2020 – 2021

DigiNeat · Part-time

I worked on the logic and design of a mobile game, a multiservice telecom platform, a radio station interface, and a brokerage site. I also created website design concepts and prepared presentations for clients and internal use.

Senior Product Designer

2020 – 2021

DigiNeat · Part-time

I worked on the logic and design of a mobile game, a multiservice telecom platform, a radio station interface, and a brokerage site. I also created website design concepts and prepared presentations for clients and internal use.

Senior Product Designer

2020 – 2021

DigiNeat · Part-time

I worked on the logic and design of a mobile game, a multiservice telecom platform, a radio station interface, and a brokerage site. I also created website design concepts and prepared presentations for clients and internal use.

Senior UX/UI Designer

2017 – 2018

Blue Ant · Full-time

Responsibility: Digital design, redesign, support of the created sites (banners, icons, illustrations, individual pages). Among clients such companies as: L’Oreal, IKEA Russia, SMINEX, KR Properties and many others.

Senior UX/UI Designer

2017 – 2018

Blue Ant · Full-time

Responsibility: Digital design, redesign, support of the created sites (banners, icons, illustrations, individual pages). Among clients such companies as: L’Oreal, IKEA Russia, SMINEX, KR Properties and many others.

Senior UX/UI Designer

2017 – 2018

Blue Ant · Full-time

Responsibility: Digital design, redesign, support of the created sites (banners, icons, illustrations, individual pages). Among clients such companies as: L’Oreal, IKEA Russia, SMINEX, KR Properties and many others.

Senior UX/UI Designer

2017 – 2018

Blue Ant · Full-time

Responsibility: Digital design, redesign, support of the created sites (banners, icons, illustrations, individual pages). Among clients such companies as: L’Oreal, IKEA Russia, SMINEX, KR Properties and many others.

Senior UX/UI Designer

2017 – 2018

Blue Ant · Full-time

Responsibility: Digital design, redesign, support of the created sites (banners, icons, illustrations, individual pages). Among clients such companies as: L’Oreal, IKEA Russia, SMINEX, KR Properties and many others.

Senior UX/UI Designer

2017 – 2018

Blue Ant · Full-time

Responsibility: Digital design, redesign, support of the created sites (banners, icons, illustrations, individual pages). Among clients such companies as: L’Oreal, IKEA Russia, SMINEX, KR Properties and many others.

Senior UX/UI Designer

2017 – 2018

Blue Ant · Full-time

Responsibility: Digital design, redesign, support of the created sites (banners, icons, illustrations, individual pages). Among clients such companies as: L’Oreal, IKEA Russia, SMINEX, KR Properties and many others.

Web & Product designer

2016 – 2017

ShowJet · Full-time

Moscow-based TV series streaming service. My responsibilities were to unify and improve the design on Android, iOS, Desktop, Smart & Apple TV platforms.

Web & Product designer

2016 – 2017

ShowJet · Full-time

Moscow-based TV series streaming service. My responsibilities were to unify and improve the design on Android, iOS, Desktop, Smart & Apple TV platforms.

Web & Product designer

2016 – 2017

ShowJet · Full-time

Moscow-based TV series streaming service. My responsibilities were to unify and improve the design on Android, iOS, Desktop, Smart & Apple TV platforms.

Web & Product designer

2016 – 2017

ShowJet · Full-time

Moscow-based TV series streaming service. My responsibilities were to unify and improve the design on Android, iOS, Desktop, Smart & Apple TV platforms.

Web & Product designer

2016 – 2017

ShowJet · Full-time

Moscow-based TV series streaming service. My responsibilities were to unify and improve the design on Android, iOS, Desktop, Smart & Apple TV platforms.

Web & Product designer

2016 – 2017

ShowJet · Full-time

Moscow-based TV series streaming service. My responsibilities were to unify and improve the design on Android, iOS, Desktop, Smart & Apple TV platforms.

Web & Product designer

2016 – 2017

ShowJet · Full-time

Moscow-based TV series streaming service. My responsibilities were to unify and improve the design on Android, iOS, Desktop, Smart & Apple TV platforms.